With World Breastfeeding Week underway, let me make this one thing perfectly clear before the 'breastapo' comments begin flowing across social media in droves.
If you choose to use formula for whatever reason: that's OK. There is no judgement from me.
If you need to use formula for whatever reason: that's OK. There is no judgement from me.
If you think you need to use formula but haven't had adequate breastfeeding support, it is not my job to talk you out of using formula. It is my job to hear you, support you, arm you with information and help you come up with a plan that is both sustainable and supportive of your want and desire to continue breastfeeding.
If you have been told that you must use formula and this doesn't feel right to you but you have concerns, it is my job to help alleviate those concerns, troubleshoot any problems you are having, and help you come up with a plan that helps you meet your goals.
I am not here to slay people for using formula. I am a realist. Most families in the UK use formula at some point for various reasons.
What I am NOT here for is to accept the harmful and dangerous misinformation pedalled by formula companies. I am NOT here to accept the insidious industry marketing and influence that goes on globally. The grooming of our healthcare providers by the formula industry. The lies told by sales people pretending to be nurses. The clever telly adverts that have people convinced 6 months is more than enough breastfeeding.
I am NOT here to have my professional accreditation devalued by people who take money from the formula industry in a misguided attempt to change things for the better. Formula marketing has no place in healthcare whether that is paeds, IBCLCs, midwifery or healthcare.
Implementation of the WHO Code is essential worldwide to protect families from this.
I *am* here to help.
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#waba #worldbreastfeedingweek2022 #wbfw2022
1 week ago